The right shop lighting maximises the impact of a hardworking interior and great shop lighting is the single greatest element in helping a retailer gain competitor advantage when attempting to increase the perceived value of a like for like product or service.
Lighting up your business
Great retailers know what perceived value is, increasing it gives your shop the advantage when it comes to selling the exact same product as your competitors. Perceived value can be increased in many ways and a combination is most effective. However shop lighting is probably the single most effective element in helping to achieve an advantage over your rivals.
Lighting can make or break a retail offer. Heat output, energy efficiency, length and width of beam and brightness all contribute to help store to accentuate offers, lend sparkle to a premum product and lift a customer’s mood.