Are you shining the light on your business?

Are you shining the light on your business?

Much feared for its rumoured expense, lighting plays a hugely important role in enhancing your products and your business. Find out why here. We have some great news for you, it is not rocket science to get great lighting and you don’t even have to spend a lot of money in 80% of cases you have probably got the basis for good lighting. It just needs re-bulbing, redirecting or maybe adding to. But why is it so important to us retailers? Well on the whole we don’t design, manufacture or improve a product, our only job is to buy a wholesale product and sell it on with some margin to earn us a living.  This fact makes it crucial to add value to our products so we earn that margin. There are many variables we have in our armoury from customer service to location and from position in the shop to how it’s displayed. Lighting is simply one of these variables, and one that comes towards the top of the list – but why?   Well for 2 main reasons: With so much information and distracting in our lives we need to be attracted to something and we are all a bit like moths, we are attracted to light, whether it is the sun for its warmth or because it beckons us in a direction into a particular object or place. Thus it can help you to guide people to particular areas and products and place emphasis on them. Good lighting has a direct impact on a product itself, you just have to take a look at a jewellers...
Help Your Customers to Love Your Shop

Help Your Customers to Love Your Shop

When was the last time you were in a shop that you simply loved being in? We can all think of examples of shops that we have thoroughly enjoyed being in. Perhaps it was the local sweet-shop when you were young, with old-fashioned (and, therefore, well-made!) shelving lined with bottle upon bottle of tasty treats and sticky sweeties. Perhaps it was an antique shop, with hundreds of nooks and crannies crammed with several centuries’ worth of trinkets, gadgets and curiosities. People Are Drawn to Well Designed Stores In a way, shops like these are making something of a comeback, thanks to a style and design revolution in the last few years. Gordon Ramsay has shown us how virtually any basically functioning restaurant with a willing staff can be transformed from a failing enterprise serving lackluster food into a buzzing hub in a matter of weeks. We’ve all seen our local pub go from somewhere that had nothing going for it but live football and flat beer turn into a gastro-pub with guest ales and fine scotches and a whole new clientele. What’s the Secret? Clearly, there are a number of factors involved. Knowing your area, your competition and your market are key. But the beating heart of every re-vamp is the re-design of the interior space itself. It may surprise you to discover that not all of it is just the creative talent of a great designer, or a ‘do-it-yourself-er’ getting lucky. In fact, a fairly large chunk of the design process has now been formalised following years of research into the psychology of consumers. Put simply, there are...