What is better than word of mouth

What is better than word of mouth

It’s free and its irrefutable evidence you are great, so why not spread it yourself? How do I do that, I hear you say? Simples – Reviews and testimonials are not just the preserve of the movie industry. ?in fact many businesses subtlety use such things as visitors books to gather remarks abut how often are they publicised, rarely is the sad answer and if judgement comes at all it will come as a complaint or a silent vote of no confidence in the form of no return visit, so give yourself a shout out! Make no mistake, a good review or testimonial is powerful, very powerful. In amongst the noise of a busy world we all want to know that a decision we have taken is a right one. We use many antennae to judge this from reputation to advertising but nothing is as powerful as being told by someone else that something is great.  We all seek this confirmation that our decision to buy or visit is the right one – so why not offer it yourself – anticipate and publicly display position statements about your business. Truly great business work with a 3 step goal in mind – Step 1                    Get their potential audience to know them. Step 2                   Get that potential audience to like them. Step 3                    Finally to gain their trust If you can grab a few complimentary remarks from existing customers by way of a comments book or asking them directly and displaying them somewhere visible to passing traffic you will go along way to do leapfrogging steps 1 and 2...
Are you being seen?

Are you being seen?

We all want more customers don’t we? And I bet you are always rattling your brain as to how you are going to get them. Shall I, shan’t I get a loyalty card together, start a promotion, book an advert or even more daring get to grips with social media, but why look further than your own property? In the same way that any online business sees its home page as prime real estate so too is your property. In the case of the online operation, it has to pay to get traffic to it otherwise it’s like a leaflet left in a box – redundant. You have a great asset that is visible so use it and abuse it. Your shop front is your prime real estate, okay so there are many other ways you can tempt an audience to you but without a doubt your property and its costs are your biggest liability and your biggest asset. In an age of mass, sophisticated and attractive marketing you need to shout loudly – use your shop front as your loud haler, your flag, and your P.A. system. When we work with our customers we see their frontage as a giant magnet and it helps us to visualise what more we can do to attract traffic to them. So before you tackle that dreaded Facebook page, tweet your next promotion or worst still book a newspaper ad, be brave, see what you can do on your own turf to shout louder. You’ll be surprised what weapons you have at your disposal, it won’t just be one thing, it might...
Pavement Presence Matters

Pavement Presence Matters

Do you know just what proportion of your buying customers happen to be passing your door against those who have decided to visit you before they left home? It’s unlikely you will know, but hidden in here is the secret to increasing your sales! Because you see, if you can mentally divide these potential buyers into two categories: • Impulsives – Those shoppers that happen to be passing • Must haves – Those people that have decided they want something before they leave home. Then you can start to increase your pavement presences that will in turn deliver customers over your threshold. The more dependent you are on impulsives the more your pavement presence will help stimulate your business. It won’t take much of your brain power to work out your dependence on one or the other – clearly the coffee shop and fashion outlets will have to work hard to win the impulsives but a hardware store or stationery shop will almost certainly rely on purchases made by must haves. Staplers and cordless drills are not impulsive purchases. Ironically it was just these shops that worked hard traditionally to attract shoppers via their hearty displays of mops and buckets but make no mistake if you want to increase your footfall in this age of mass and dynamic marketing you will need to flex your visual muscles and boost your pavement presence to the max. And by ‘Pavement Presence’ we don’t just mean trying to get an ‘A’ board outside, try reviewing everything you have available to you. It might be clearer, brighter signage, some flags, bunting, a leaflet...