The Benefits of A Strong Retail Community

The Benefits of A Strong Retail Community

As business owners, regardless of our levels of success, we have all faced moments when we look at our sales figures, review our footfall, and wonder if it’s all worth it. It can be easy to become paralysed, unable to think of what to do next to re-invigorate our dreams for our business. At Store Guru, we’ve all had our fair share of this kind of thing. Years of retail experience mean our store design specialists have been there and done that when it comes to all aspects of retail. We know how hard it can be to keep picking yourself back up and start making the moves you need to make to get back on track. That is why we have set up an online community and guidance program to help people through the difficult times. It’s amazing the difference it can make to be able to talk to others who have been through what you’ve been through, and have access to expert coaching on how to stay on track. The Retail Club We have put together a whole host of resources to help you get to grips with your business. If you’re completely stuck as to where to go next, there’s our unique 7 module program with information in bite-sized chunks so you won’t get overwhelmed. Membership grants you a free one hour Skype call with one of our Gurus to assess where you are now and where you want to go. Online Retail Community Perhaps the most powerful tool you get is access to our online retail community. This is a private Facebook page where you...
Does the word multi-channel retailer fill you with dread?

Does the word multi-channel retailer fill you with dread?

It seems that every time we look at any press to do with retailing and shopping the words ‘multi-channel’, Omni-channel, online presence and click and collect dominate the headlines. These words often fill the reader with at the worst fear and at the best apprehension that one isn’t doing enough to address these new fangled shopping channels in ones own business. Well I’ll let you into a secret. ….. little had changed! I know, I know I can hear you shouting – what are you shouting – what about all those online retailers taking my business and what about all that money I would have made to invest to just catch up with this competition let alone compete. It is true, retailing has been synonymous with physical space and shop fronts but it has been 153 years since a Mr Pryce – Jones shipped his Welsh flannels direct to his customers who had chosen their wares via a catalogue he was awarded a knighthood in 1887. Mr Pryce-Jones kicked off this new-fangled mail order channel and ever since the public have had multiple choices of where and how they can shop – in store, mail order catalogue, door to door salesmen or factory gate.  Online retailing is but another channel, that your audience can access your products. The dynamics are exactly the same in clicks as they are bricks. Your job as a retailer is to find a product that your target market want and try to add a margin that gives you a good living whilst appearing to be great value to your audience. It doesn’t have to...
Stand up to Big Businesses with Excellent Branding

Stand up to Big Businesses with Excellent Branding

With their recent aggressive expansion into the ‘Express’-size store, the big supermarket chains are bringing their low-overhead model to smaller retail outlets across the country. Small retailers are feeling the pressure. On first impressions, this seems like a fight no one can win, but at Store Guru we beg to differ. Smaller Can Be Better Smaller businesses like yours have everything to gain from the changing market. A new Tesco Metro or Sainsbury’s Express in your area might seem like the death knell for a small struggling business, but the fact is it can be a unique opportunity. New shops, especially large chain, highly recognisable brands will bring increased footfall to the area and a huge increase in passing trade. The trick is to work out how to take advantage. Unlike smaller businesses, large companies simply cannot re-brand and re-vamp their stores without a huge amount of fuss, but small businesses don’t have this problem. You can perform a top-to-toe makeover of your retail premises in a very short amount of time, and at relatively modest expense. The Benefits of Having a Unique Brand for Your Business The long-term benefits of having a unique brand and style can place you front-and-centre in people’s minds every time they pass your shop. Before long, they won’t be passing by, they’ll be calling in to see what the stylish and trendy ‘new’ outlet has to offer. A good brand translates into a feeling that people have about your business and your premises. It can inspire loyalty if you set the right tone. It helps to give people that feeling of being somewhere...
Getting Clicks to your Brick’s

Getting Clicks to your Brick’s

Just because you may not have the scale of M&S, Costa or Prêt doesn’t mean you cannot claim to be a multi- channel retailer. We know for a lot of retailers, the words, omni-channel click and collect, mobile ecommerce and online strike fear into the hearts or at the best ‘oh I’ve got enough to do already’ but clicks can really bring customers to your bricks. You don’t have to have a whizz bang online strategy and website to start to boost your takings, with more of the developed world on social media than off it, Facebook, Twitter, LinkedIn, Pinterest and the rest definitely offer you near free access direct to your audience. The beauty of social media now is that so many people are now familiar with it, you can become a good amateur user quickly with a little help from friends and family. Once you feel comfortable just navigating through these S.M. channels nothing is stopping you from linking up with highly relevant people to your business. You see the reason it is so powerful is because people give away so much information about themselves that you can target them by almost any characteristic you care to mention from age to interest and from place to musical loves. So go steady and get used to your new found world and within weeks you will be feeling you can take this further. And yes there is a lot further you can go because with S.M. you can advertise promotions, offers, events and new products direct to your audience. With great content your audience will share you with other...