Getting Clicks to your Brick’s

Getting Clicks to your Brick’s

Just because you may not have the scale of M&S, Costa or Prêt doesn’t mean you cannot claim to be a multi- channel retailer. We know for a lot of retailers, the words, omni-channel click and collect, mobile ecommerce and online strike fear into the hearts or at the best ‘oh I’ve got enough to do already’ but clicks can really bring customers to your bricks. You don’t have to have a whizz bang online strategy and website to start to boost your takings, with more of the developed world on social media than off it, Facebook, Twitter, LinkedIn, Pinterest and the rest definitely offer you near free access direct to your audience. The beauty of social media now is that so many people are now familiar with it, you can become a good amateur user quickly with a little help from friends and family. Once you feel comfortable just navigating through these S.M. channels nothing is stopping you from linking up with highly relevant people to your business. You see the reason it is so powerful is because people give away so much information about themselves that you can target them by almost any characteristic you care to mention from age to interest and from place to musical loves. So go steady and get used to your new found world and within weeks you will be feeling you can take this further. And yes there is a lot further you can go because with S.M. you can advertise promotions, offers, events and new products direct to your audience. With great content your audience will share you with other...
What is better than word of mouth

What is better than word of mouth

It’s free and its irrefutable evidence you are great, so why not spread it yourself? How do I do that, I hear you say? Simples – Reviews and testimonials are not just the preserve of the movie industry. ?in fact many businesses subtlety use such things as visitors books to gather remarks abut how often are they publicised, rarely is the sad answer and if judgement comes at all it will come as a complaint or a silent vote of no confidence in the form of no return visit, so give yourself a shout out! Make no mistake, a good review or testimonial is powerful, very powerful. In amongst the noise of a busy world we all want to know that a decision we have taken is a right one. We use many antennae to judge this from reputation to advertising but nothing is as powerful as being told by someone else that something is great.  We all seek this confirmation that our decision to buy or visit is the right one – so why not offer it yourself – anticipate and publicly display position statements about your business. Truly great business work with a 3 step goal in mind – Step 1                    Get their potential audience to know them. Step 2                   Get that potential audience to like them. Step 3                    Finally to gain their trust If you can grab a few complimentary remarks from existing customers by way of a comments book or asking them directly and displaying them somewhere visible to passing traffic you will go along way to do leapfrogging steps 1 and 2...
Are you being seen?

Are you being seen?

We all want more customers don’t we? And I bet you are always rattling your brain as to how you are going to get them. Shall I, shan’t I get a loyalty card together, start a promotion, book an advert or even more daring get to grips with social media, but why look further than your own property? In the same way that any online business sees its home page as prime real estate so too is your property. In the case of the online operation, it has to pay to get traffic to it otherwise it’s like a leaflet left in a box – redundant. You have a great asset that is visible so use it and abuse it. Your shop front is your prime real estate, okay so there are many other ways you can tempt an audience to you but without a doubt your property and its costs are your biggest liability and your biggest asset. In an age of mass, sophisticated and attractive marketing you need to shout loudly – use your shop front as your loud haler, your flag, and your P.A. system. When we work with our customers we see their frontage as a giant magnet and it helps us to visualise what more we can do to attract traffic to them. So before you tackle that dreaded Facebook page, tweet your next promotion or worst still book a newspaper ad, be brave, see what you can do on your own turf to shout louder. You’ll be surprised what weapons you have at your disposal, it won’t just be one thing, it might...
Pavement Presence Matters

Pavement Presence Matters

Do you know just what proportion of your buying customers happen to be passing your door against those who have decided to visit you before they left home? It’s unlikely you will know, but hidden in here is the secret to increasing your sales! Because you see, if you can mentally divide these potential buyers into two categories: • Impulsives – Those shoppers that happen to be passing • Must haves – Those people that have decided they want something before they leave home. Then you can start to increase your pavement presences that will in turn deliver customers over your threshold. The more dependent you are on impulsives the more your pavement presence will help stimulate your business. It won’t take much of your brain power to work out your dependence on one or the other – clearly the coffee shop and fashion outlets will have to work hard to win the impulsives but a hardware store or stationery shop will almost certainly rely on purchases made by must haves. Staplers and cordless drills are not impulsive purchases. Ironically it was just these shops that worked hard traditionally to attract shoppers via their hearty displays of mops and buckets but make no mistake if you want to increase your footfall in this age of mass and dynamic marketing you will need to flex your visual muscles and boost your pavement presence to the max. And by ‘Pavement Presence’ we don’t just mean trying to get an ‘A’ board outside, try reviewing everything you have available to you. It might be clearer, brighter signage, some flags, bunting, a leaflet...

Get Our Free Shopfit Guide & Checklist Now

retail-success-book

Make sure you think of everything and stay on budget!

Checklist

sg_quotes_open


Dear Dave Just to let you know that all the guys think the showroom & new offices looked fantastic. We were at the press day and thought it looked amazing, you have managed to make a modest space look capacious; you did a great job. I look forward to seeing you soon. Kind regards Mark Cotter CEO Baird Group

BMB Clothing
2015-05-20T10:16:31+00:00
Dear Dave Just to let you know that all the guys think the showroom & new offices looked fantastic. We were at the press day and thought it looked amazing, you have managed to make a modest space look capacious; you did a great job. I look forward to seeing you soon. Kind regards Mark Cotter CEO Baird GroupBMB Clothing

sg_quotes_open


We watched over a steadily declining clothes shop for a few years until we found a big market niche in our area and this perfume niche was one we loved but we didn’t know where to turn to in order to make our ambitions a reality. Dave not only helped us name and brand our new baby, giving it a real face; but followed up by designing and...

Totnes Perfumery
2015-05-20T10:10:15+00:00
We watched over a steadily declining clothes shop for a few years until we found a big market niche in our area and this perfume niche was one we loved but we didn’t know where to turn to in order to make our ambitions a reality. Dave not only helped us name and brand our new baby, giving it a real face; but followed up by designing and...Totnes Perfumery

sg_quotes_open

'Your assistance is greatly appreciated - I just wish the world was full of people like you'. Stewart Taylor from Aladdins Cave independantly owned Fancy Dress shop remarking on our success at finding him some special fittings he had be searching for with no success, until he contacted us.

Aladdins Cave
2015-05-20T08:58:34+00:00
'Your assistance is greatly appreciated - I just wish the world was full of people like you'. Stewart Taylor from Aladdins Cave independantly owned Fancy Dress shop remarking on our success at finding him some special fittings he had be searching for with no success, until he contacted us.Aladdins Cave

sg_quotes_open

Like so many family run businesses we have strong competition from the likes of Costa and Starbucks, so being competitive is crucial for our survival. Howards is well known locally as a good value seaside cafe but we knew it was looking its age and were in two minds about whether to invest in a full refurbishment. We used an online search...

Howards Cafe
2015-05-19T10:38:40+00:00
Like so many family run businesses we have strong competition from the likes of Costa and Starbucks, so being competitive is crucial for our survival. Howards is well known locally as a good value seaside cafe but we knew it was looking its age and were in two minds about whether to invest in a full refurbishment. We used an online search...Howards Cafe