The Benefits of A Strong Retail Community

The Benefits of A Strong Retail Community

As business owners, regardless of our levels of success, we have all faced moments when we look at our sales figures, review our footfall, and wonder if it’s all worth it. It can be easy to become paralysed, unable to think of what to do next to re-invigorate our dreams for our business. At Store Guru, we’ve all had our fair share of this kind of thing. Years of retail experience mean our store design specialists have been there and done that when it comes to all aspects of retail. We know how hard it can be to keep picking yourself back up and start making the moves you need to make to get back on track. That is why we have set up an online community and guidance program to help people through the difficult times. It’s amazing the difference it can make to be able to talk to others who have been through what you’ve been through, and have access to expert coaching on how to stay on track. The Retail Club We have put together a whole host of resources to help you get to grips with your business. If you’re completely stuck as to where to go next, there’s our unique 7 module program with information in bite-sized chunks so you won’t get overwhelmed. Membership grants you a free one hour Skype call with one of our Gurus to assess where you are now and where you want to go. Online Retail Community Perhaps the most powerful tool you get is access to our online retail community. This is a private Facebook page where you...
Does the word multi-channel retailer fill you with dread?

Does the word multi-channel retailer fill you with dread?

It seems that every time we look at any press to do with retailing and shopping the words ‘multi-channel’, Omni-channel, online presence and click and collect dominate the headlines. These words often fill the reader with at the worst fear and at the best apprehension that one isn’t doing enough to address these new fangled shopping channels in ones own business. Well I’ll let you into a secret. ….. little had changed! I know, I know I can hear you shouting – what are you shouting – what about all those online retailers taking my business and what about all that money I would have made to invest to just catch up with this competition let alone compete. It is true, retailing has been synonymous with physical space and shop fronts but it has been 153 years since a Mr Pryce – Jones shipped his Welsh flannels direct to his customers who had chosen their wares via a catalogue he was awarded a knighthood in 1887. Mr Pryce-Jones kicked off this new-fangled mail order channel and ever since the public have had multiple choices of where and how they can shop – in store, mail order catalogue, door to door salesmen or factory gate.  Online retailing is but another channel, that your audience can access your products. The dynamics are exactly the same in clicks as they are bricks. Your job as a retailer is to find a product that your target market want and try to add a margin that gives you a good living whilst appearing to be great value to your audience. It doesn’t have to...
Are you shining the light on your business?

Are you shining the light on your business?

Much feared for its rumoured expense, lighting plays a hugely important role in enhancing your products and your business. Find out why here. We have some great news for you, it is not rocket science to get great lighting and you don’t even have to spend a lot of money in 80% of cases you have probably got the basis for good lighting. It just needs re-bulbing, redirecting or maybe adding to. But why is it so important to us retailers? Well on the whole we don’t design, manufacture or improve a product, our only job is to buy a wholesale product and sell it on with some margin to earn us a living.  This fact makes it crucial to add value to our products so we earn that margin. There are many variables we have in our armoury from customer service to location and from position in the shop to how it’s displayed. Lighting is simply one of these variables, and one that comes towards the top of the list – but why?   Well for 2 main reasons: With so much information and distracting in our lives we need to be attracted to something and we are all a bit like moths, we are attracted to light, whether it is the sun for its warmth or because it beckons us in a direction into a particular object or place. Thus it can help you to guide people to particular areas and products and place emphasis on them. Good lighting has a direct impact on a product itself, you just have to take a look at a jewellers...
Help Your Customers to Love Your Shop

Help Your Customers to Love Your Shop

When was the last time you were in a shop that you simply loved being in? We can all think of examples of shops that we have thoroughly enjoyed being in. Perhaps it was the local sweet-shop when you were young, with old-fashioned (and, therefore, well-made!) shelving lined with bottle upon bottle of tasty treats and sticky sweeties. Perhaps it was an antique shop, with hundreds of nooks and crannies crammed with several centuries’ worth of trinkets, gadgets and curiosities. People Are Drawn to Well Designed Stores In a way, shops like these are making something of a comeback, thanks to a style and design revolution in the last few years. Gordon Ramsay has shown us how virtually any basically functioning restaurant with a willing staff can be transformed from a failing enterprise serving lackluster food into a buzzing hub in a matter of weeks. We’ve all seen our local pub go from somewhere that had nothing going for it but live football and flat beer turn into a gastro-pub with guest ales and fine scotches and a whole new clientele. What’s the Secret? Clearly, there are a number of factors involved. Knowing your area, your competition and your market are key. But the beating heart of every re-vamp is the re-design of the interior space itself. It may surprise you to discover that not all of it is just the creative talent of a great designer, or a ‘do-it-yourself-er’ getting lucky. In fact, a fairly large chunk of the design process has now been formalised following years of research into the psychology of consumers. Put simply, there are...
Stand up to Big Businesses with Excellent Branding

Stand up to Big Businesses with Excellent Branding

With their recent aggressive expansion into the ‘Express’-size store, the big supermarket chains are bringing their low-overhead model to smaller retail outlets across the country. Small retailers are feeling the pressure. On first impressions, this seems like a fight no one can win, but at Store Guru we beg to differ. Smaller Can Be Better Smaller businesses like yours have everything to gain from the changing market. A new Tesco Metro or Sainsbury’s Express in your area might seem like the death knell for a small struggling business, but the fact is it can be a unique opportunity. New shops, especially large chain, highly recognisable brands will bring increased footfall to the area and a huge increase in passing trade. The trick is to work out how to take advantage. Unlike smaller businesses, large companies simply cannot re-brand and re-vamp their stores without a huge amount of fuss, but small businesses don’t have this problem. You can perform a top-to-toe makeover of your retail premises in a very short amount of time, and at relatively modest expense. The Benefits of Having a Unique Brand for Your Business The long-term benefits of having a unique brand and style can place you front-and-centre in people’s minds every time they pass your shop. Before long, they won’t be passing by, they’ll be calling in to see what the stylish and trendy ‘new’ outlet has to offer. A good brand translates into a feeling that people have about your business and your premises. It can inspire loyalty if you set the right tone. It helps to give people that feeling of being somewhere...

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We watched over a steadily declining clothes shop for a few years until we found a big market niche in our area and this perfume niche was one we loved but we didn’t know where to turn to in order to make our ambitions a reality. Dave not only helped us name and brand our new baby, giving it a real face; but followed up by designing and...

Totnes Perfumery
2015-05-20T10:10:15+00:00
We watched over a steadily declining clothes shop for a few years until we found a big market niche in our area and this perfume niche was one we loved but we didn’t know where to turn to in order to make our ambitions a reality. Dave not only helped us name and brand our new baby, giving it a real face; but followed up by designing and...Totnes Perfumery

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Dear Dave Just to let you know that all the guys think the showroom & new offices looked fantastic. We were at the press day and thought it looked amazing, you have managed to make a modest space look capacious; you did a great job. I look forward to seeing you soon. Kind regards Mark Cotter CEO Baird Group

BMB Clothing
2015-05-20T10:16:31+00:00
Dear Dave Just to let you know that all the guys think the showroom & new offices looked fantastic. We were at the press day and thought it looked amazing, you have managed to make a modest space look capacious; you did a great job. I look forward to seeing you soon. Kind regards Mark Cotter CEO Baird GroupBMB Clothing

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'Your assistance is greatly appreciated - I just wish the world was full of people like you'. Stewart Taylor from Aladdins Cave independantly owned Fancy Dress shop remarking on our success at finding him some special fittings he had be searching for with no success, until he contacted us.

Aladdins Cave
2015-05-20T08:58:34+00:00
'Your assistance is greatly appreciated - I just wish the world was full of people like you'. Stewart Taylor from Aladdins Cave independantly owned Fancy Dress shop remarking on our success at finding him some special fittings he had be searching for with no success, until he contacted us.Aladdins Cave

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Like so many family run businesses we have strong competition from the likes of Costa and Starbucks, so being competitive is crucial for our survival. Howards is well known locally as a good value seaside cafe but we knew it was looking its age and were in two minds about whether to invest in a full refurbishment. We used an online search...

Howards Cafe
2015-05-19T10:38:40+00:00
Like so many family run businesses we have strong competition from the likes of Costa and Starbucks, so being competitive is crucial for our survival. Howards is well known locally as a good value seaside cafe but we knew it was looking its age and were in two minds about whether to invest in a full refurbishment. We used an online search...Howards Cafe